Changing Minds : The Art and Science of Changing Our Own and Other Peoples Minds (9781422103296)

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

Product details

• Format Paperback | 272 pages
• Dimensions 139 x 210 x 18.8mm | 269g
• Publication date 12 Sep 2008
• Publisher Harvard Business Review Press
• Publication City/Country Boston, MA, United States
• Language English
• Edition Statement First Trade Paper Edition
• Illustrations note illustrations
• ISBN10 1422103293
• ISBN13 9781422103296
• Bestsellers rank 118,203

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